About
Practice informs writing. Writing improves practice.
I work as an independent consultant helping organizations improve how they create value through technology, architecture and organizational design.
Over time that work evolved into an ongoing body of thought I call Organizational Flow.
Through TROi I share both practical experience and the ideas that emerge from it. The blog captures observations. The Living Book develops those observations into a coherent perspective.
Recent Assignments
TV4
Architect — Engineering Competence & Architecture Enablement
Jun 2023 – present
Strengthening architectural capability across domains: ERP migration, digital advertising platform, and marketing automation.
Telia
Solution Architect — C More / Telia Play
Dec 2022 – Jun 2023
Payments, subscriptions, CRM, and checkout flows.
Raise
Senior Advisor — Raise Gruppen
Dec 2024 – Apr 2026
Trusted advisor to leadership on architecture and digital strategy, bridging business and technology.
AFA Försäkring
Chief Architect & Head of Architecture
2019 – 2021
Built and led the enterprise architecture function; member of the IT leadership team.