Part III — Cultivating Organizational Flow · Chapter 38 · 14 min read · First Public Draft

Conditions

Growing the Team

Cultivating the conditions where good work keeps happening.

Creates valueOwnership clarity

The cultivation idea first came up in a conversation with my friend and colleague Lars Barkman. We kept turning it over, and the longer we did, the clearer something became that I’d spent years circling without ever saying plainly:

The work isn’t designing solutions. It’s cultivating the conditions where good solutions keep emerging.

That took a while to admit, because designing solutions is the part of the job that feels like the job. It’s visible. It produces something you can present. Cultivating conditions produces, on a good day, nothing you can point at — just an organization that turned out not to need you in the room.

And it isn’t a metaphor. It’s the thing the metaphor had been pointing at all along.

You cannot specify a tree into existence, hand it a deadline, and expect fruit by Friday. You can only create the conditions — soil, light, water, room — and then do the patient, unglamorous work of tending while the tree does what trees do.

Teams are the same. You cannot manage a team into greatness. You can only cultivate the conditions that make greatness possible, and get out of the way often enough to let it happen.

That distinction — between managing and cultivating — is most of what this chapter is about.

This isn’t a software observation. An operating theatre team, a newsroom on deadline, a restaurant kitchen at service — each is a small group with a shared outcome, real interdependence, and no time to route decisions upward. They work well or badly for almost exactly the reasons software teams do, which is a strong hint that the pattern isn’t about the work at all.

A healthy root system is never uniform. Some roots drive deep for water, others spread wide and shallow for what only the topsoil holds, and the fine ones nobody ever sees do most of the actual work. A team works the same way: different competences reaching into different parts of the problem, all drawing on the same ground. The best moments happen when that variety moves in sync — covering for each other, playing to each other’s strengths, growing toward the same light.

Nothing about cultivating is passive, though. Anyone tending a tree still has a plan — which limbs to let run, which to cut back, what needs staking before it splits under its own weight. Teams need the equivalent: guiding principles that connect each day’s work to something larger, so a sprint isn’t just busy, it’s aimed.

Without that plan you don’t get a strong tree. You get scrub.

Underneath all of it is soil, and nothing grows in soil compacted by fear. Trust improves the way soil does — slowly, through repeated seasons of people knowing what to expect from each other. Clarity about vision, goals and responsibility is what keeps the ground loose enough for roots to spread. A culture of open communication and tolerated risk isn’t something you add on top of trust. It is how trust gets built, one honest conversation at a time.

Three conditions show up again and again in Daniel Pink’s work on what makes people thrive — autonomy, mastery and purpose — and they map onto cultivation almost too neatly. Autonomy is room to grow in your own direction within the ground you’ve been given. Mastery is the slow thickening of a root system that only comes from staying in one place long enough to actually take hold. Purpose is what the whole tree is reaching for.

Nobody plants without deciding where one stand ends and the next begins — not out of suspicion, but because clear edges are what let each stand be tended on its own terms, without one plot’s problems choking the plot beside it.

Organizing teams around areas of the business is the same instinct. And how you draw those boundaries matters more than most organizations realize, because the shape of the teams becomes the shape of what they produce, whether anyone planned for it or not. Rigid, centralized communication produces rigid, centralized results. Teams that can act independently produce things that can change independently.

The layout and the yield are never really two separate things — which is the introduction’s arithmetic restated at the scale where you can actually do something about it. You don’t get an adaptable result out of an organization that has to convene to agree on anything.

The healthiest stands, in the end, aren’t the largest. They’re the ones sized so one person can reach every tree without trampling three others to get there. Teams work the same way: small enough that everyone can still see the whole plot, organized around a domain they actually own, given autonomy, mastery and purpose, and cultivated with clarity and trust rather than instruction.

Where exactly that line goes, and who gets to draw it, is its own piece of work — Drawing the Line Around a Team is the chapter for it.

The friction this removes has a specific shape: the waiting, the checking, the asking that fills the space where conditions were never shaped. A team that has to ask permission for every judgement call hasn’t been undertrained. It’s been under-cultivated — nobody ever settled the ground it was meant to grow in.

None of which tells a team what it is for. Conditions make good work possible; they don’t say what work. And the answer to that has to be something more durable than the project currently in front of them, or the conditions will be rebuilt from scratch every time the project ends.

A system that needs cultivating, and a way of cultivating it. That’s the baseline underneath everything this paper calls Organizational Flow.

Who you hire is part of the cultivation

Conditions are not only shaped by what you settle. They are shaped by who is standing inside them — which organizations almost never look at this way, because hiring is filed under recruitment and friction is filed under process, and the two folders are rarely opened in the same meeting.

The advice everyone gives is hire the best people. It sounds unarguable and it is nearly useless, because it contains no information about your organization. Best at what, arranged how, deciding what on their own authority.

I once helped recruit someone genuinely excellent into a structure that could not use them. Entrepreneurial, fast, used to deciding and then telling people afterwards — exactly the profile the hiring brief asked for, and I remember being pleased with the appointment. They arrived into an organization where significant decisions went to a forum that met fortnightly, and where deciding first and explaining later was read as a governance problem rather than as initiative. Within six months they had learned to wait. Within a year they had gone, and the exit conversation was polite and entirely about pace.

Nobody had done anything wrong. The person was excellent, the structure was coherent, and the combination produced friction that neither party had signed up for. What was missing was anyone asking whether the organization we actually had could use the person we were actually hiring.

So the real question is not who is best. It is who will move well through the organization you actually have — or through the one you have decided to build, if you have decided.

The failure runs in both directions, and both are common.

Entrepreneurial people hired into a control structure. They decide, get corrected, decide again, get corrected again, and then stop. What follows is worse than if you had hired someone compliant, because you have paid a premium for judgement and then trained it out. The organization concludes that the hire did not work out. The hire concludes the organization was not serious, and both are describing the same structural mismatch from different sides.

People uncomfortable with responsibility hired into distributed ownership. This one is quieter and takes longer to see. Ownership gets assigned and nothing is decided. Questions travel upward that were meant to stop where they started. Leaders conclude that autonomy does not work here, and quietly recentralize — and the recentralization is now supported by evidence, which makes it very hard to argue with. What actually happened is that the organization staffed a structure with people who never wanted it.

Neither profile is better. Both are entirely reasonable people who would thrive somewhere else in the same market.

Which makes hiring one of the slowest forms of friction to undo. A team boundary can be redrawn in an afternoon. A decision right can be moved with a memo and some follow-through. A mismatch between a person and the structure they work inside lasts as long as they stay, generates friction every week of it, and is nobody’s to fix — because it does not look like friction. It looks like a person.

Three things follow, and none of them require a programme.

Decide the organization first, then hire into it. If you want distributed ownership, say so in the room, and hire people who visibly want to own something. If you want centralized control — which is a legitimate choice for some businesses, and the paper’s argument does not make it illegitimate — then hire people who work well inside it, and stop recruiting on the promise of an autonomy you do not intend to grant.

Interview for the conditions, not only for the craft. The most useful question I know is what someone did the last time they disagreed with a decision that had already been made. The answer tells you where they will sit in your structure far more reliably than a technical assessment does.

Be honest in the recruiting conversation about how decisions actually get made here. Not how the operating model says they get made. The honest version costs you some candidates and saves you the ones who would have left in a year anyway.

The organizations that get this right are not the ones with the strongest employer brand. They are the ones that knew what they were building and hired people who wanted to build that.

Keep the competence current, because it is depreciating anyway

The Half-Life of Knowledge argues that professional knowledge loses relevance whether or not anybody notices, and that the loss is not only technical — how customers behave, what leadership means across three time zones, what a business model can be now all move just as much and much more quietly.

A team’s competence is the thing standing behind whatever capability it owns, so this is a condition like any other, and it is one of the few that decays on its own if left alone.

Treat time spent learning as work. Not as a benefit, not as something generously permitted, and certainly not as a hobby subsidized by evenings. The organizations where competence stays current are the ones where a Wednesday afternoon spent on something not yet useful does not need defending, and the tell is whether anybody feels the need to explain what they were doing.

Notice who has not learned anything uncomfortable lately. Including yourself. The failure mode is not somebody who has stopped caring; it is somebody excellent whose picture of the world was assembled a few years ago and has been performing beautifully ever since against a version of the problem that has moved.

Let the two-year person teach the twenty-year person something. Everybody is partly out of date, in different places, and a team that can say so out loud is considerably faster than one where seniority is treated as a proxy for being right. This is quietly the most levelling thing about the pace of change, and it only pays off if somebody makes it normal.

And the individual half is worth saying plainly, because no organization can do it for you: nobody else is going to own this on your behalf.

Notice the loud one before they go quiet

It Shows Up in People First describes the sequence: frustration, then silence, and usually the same person. The practice is catching the first phase, and it is mostly a matter of what you do in the ten seconds after somebody says something sharply.

Ask a frustrated person what they were trying to reach. Not to calm them down — they will hear that instantly and it will cost you the next three months of honesty. Ask because they have almost certainly identified something real and are the only one still willing to say it out loud, and because the tone that is bothering everyone is the last available evidence that they still care.

Ask a quiet person what they stopped suggesting. Expect to ask more than once, and expect the first answer to be polite and untrue, because the honest answer is unflattering to whoever is asking. This one is much harder to act on than the first, which is the whole argument for getting to people earlier.

And when somebody does raise something in the loud phase, the useful response is to do something visible about it within a fortnight, even something small. What produces the quiet version is not being disagreed with. It is being heard, agreed with, and then watching nothing happen.

Make both places work, then trust everybody

Where the Work Actually Happens ends on a position I would defend: the place is negotiable, the presence is not. What follows from that is less about buildings than people expect.

Make both modes genuinely possible. The tooling, the norms, the defaults — enough that someone choosing either one is not choosing a worse experience. Then let people choose against the task in front of them rather than against a day of the week.

Extend the trust to everyone, not selectively. Selective trust is worse than none, because it is visible. People know exactly who is being watched, and everyone else adjusts their behaviour to avoid becoming that person. What you get is performance of presence rather than presence itself. If somebody isn’t contributing, that is a conversation with that person about contribution — which most organizations avoid by writing a policy instead. A policy is what you reach for when you would rather not have the conversation, and it costs everyone a little so that nobody has to.

Either everyone is in the room or everyone is on the call. Not half and half. This is the one rule here I would defend hardest, because the mixed meeting reliably drops the people on the screen and everybody genuinely believes they were included.

Cameras on, and I’ll take the argument about it. Nobody in a physical meeting slides under the table or reads unrelated mail while somebody explains something to them. On a call it is routine, and a black rectangle makes it invisible. A camera is not surveillance; it is the minimum signal that you are actually there. I will concede that a laptop makes this genuinely hard — everything else you might be doing is one keystroke away, permanently — but that is a discipline problem rather than a reason to disappear, and the discipline is basic courtesy to whoever is currently presenting to an empty grid.

And when attention keeps drifting in the same recurring slot, ask what the forum is for. Not rhetorically. What decision does it make? What would fail if it stopped? Who put it there, and are they still here? Sometimes there is a good answer and you should show up properly. Often enough there isn’t, and the honest version is that it was set up to solve something since solved, and kept running because a recurring invitation is one of the most durable objects in any organization. Challenging it is whoever noticed’s job, and that is usually the person half-listening — which is an awkward place to raise it from, and still the right one.

Great teams are grown, not assembled. They need space, light and time — and someone patient enough to keep tending them after the planting is done.

Which is the pattern for everything that follows. Each chapter in this part takes one of the conditions Part II described and asks the same question: not what it is, but how it is deliberately strengthened, by someone, over time.

This cultivates: Downstream of the Conditions, It Shows Up in People First, The Half-Life of Knowledge and Where the Work Actually Happens, in Part II.

Editor's Notes

Autonomy, mastery and purpose is Daniel Pink's synthesis in *Drive*; the underlying research is Edward Deci and Richard Ryan's Self-Determination Theory. Pink popularized it, he didn't discover it, and the difference matters if you want the evidence rather than the story. What this chapter adds is the reframe: treating those three as growing conditions to be cultivated rather than motivational levers to be pulled.

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